Invisible Children is seeking a dynamic, creative, and collaborative Communications Consultant will play a key role in strategizing and implementing our 2021 End of Year general communications and fundraising efforts. The Communications Consultant will serve as a key contributor to the ideation and strategy-development process for Invisible Children’s Giving Tuesday and End of Year general fundraising campaigns and will play a leading role in drafting high quality, compelling content across all key mass communications platforms and ensuring responsive, high-quality supporter engagement across our social media platforms. A successful Communications Consultant will help ensure Invisible Children achieves its End of Year online fundraising and supporter engagement goals and reinforce Invisible Children’s core values through online communications.

Period of Performance: November 1, 2021 – January 22, 2022

Expected Services:

Strategy Development for End of Year Online Fundraising Campaign: In the month of November, in collaboration with the Director of Development and Supporter Engagement Manager, develop an online communications strategy (leveraging mass email, web, and social media platforms) designed to achieve the organization’s End of Year fundraising and supporter engagement goals. This strategy will encompass Giving Tuesday and End of Year / holiday fundraising and should include performance benchmarks, target audiences, key tactics, and messaging.  Contribute to overall strategy to coordinate online communications with personal major gift asks.

Content Creation for End of Year Online Fundraising Campaign: Beginning in November, and in collaboration with the Director of Development and Supporter Engagement Manager and relevant program staff, lead the development of high-quality, compelling, and well-designed content (including segmented mass emails, blogs, web content, and social media posts) for the End of Year online fundraising campaign, in line with the organization’s values, voice, and brand. The consultant will be responsible for drafting written copy, selecting and/or creating relevant visual assets (photos, etc.) and video assets and ensuring proper design and formatting.

Ongoing Management of Social Media Content and Responsiveness: The consultant will lead the creation of high-quality, strategic social media posts across the organization’s social media platforms (Facebook, Twitter, and Instagram) and ensure professional, strategic, and timely responses to engagement by external stakeholders on social media. This will include, but is not limited to, responses to questions and comments on social media, and appropriately addressing spam content or posts that are considered harmful and/or inappropriate.

Contribute to Systemic Improvements to Invisible Children’s Mass Communications: In collaboration with Director of Development and Supporter Engagement Manager and other relevant staff, contribute to an evaluation of Invisible Children’s brand, voice, and mass communications tactics and systems. This will include participation in a post-End of Year campaign reflection exercise and development of key take-aways and recommendations for how Invisible Children can strengthen its online fundraising and communications.

Anticipated Deliverables*:

+ Participation in a total of three (3) online fundraising strategy meetings

+ Participation in ongoing weekly strategy & content check-ins (estimated ~15 total hours)

+ Timely production of up to 12 mass emails

+ Timely production of up to 5 blog posts

+ Timely production of weekly social media content (an estimated 2-4 posts per platform per week)

+ Participation in one (1) post-fundraising campaign evaluation and reflection exercise with the Supporter Engagement Manager and one (1) meeting with the CEO and other relevant staff to present the outcomes and key recommendations from the reflection exercise

+ Submission of a two-page report outlining key post-campaign reflections and recommendations for how Invisible Children can strengthen its mass communications and online fundraising, including, but not limited to, improvements to voice, tactics, and analytics.

Application Instructions:

Applicants should submit proposals to [email protected] by 11:59pm ET on October 25, 2021 and include “Invisible Children Online Communications Consultancy” in the subject line. Proposals should include:

+ Cover Letter

+ CV or Resume

+ Cost proposal, including estimated hours and rate or flat free

+ Three (3) examples of relevant past performance roles or projects/campaigns

+ Three (3) relevant content samples

+ Two (2) references familiar with the applicants work in online fundraising and communications. (Please note that Invisible Children intends to contact references for top applicants)

*This is an illustrative list and may be modified. Exact deliverables will be finalized with the selected applicant and reflected in the final contract.

Evaluation Criteria:

Applications will be evaluated based on the following criteria:

Technical Strength – 40 points

+ Evidence of expertise in online fundraising best practices and effective strategies and tactics

+ Demonstrated commitment and ability to produce high-quality, compelling written content that effectively showcases the organizations work, impact, and brand across relevant online platforms

+ Demonstrated skill in producing and/or managing the production of excellent visual branding and digital design. An ability to create visual components of digital communications is preferred but not required

+ Demonstrated ability to produce marketing and fundraising content using email marketing platforms such as MailChimp

+ Experience with video editing is a plus but not required

+ Alignment with and ability to communicate the organization’s values of Interconnection, Local Expertise, Resilience, Grit, and Idealism.

Past Performance and Capacity – 40 points

+ Evidence of at least three (3) years of experience with successful digital fundraising and communication

+ Experience developing and evaluating social media strategy and content for Facebook, Twitter, and Instagram

+ Capacity to provide all necessary services and complete deliverables on time and in a quality manner

Cost Efficiency – 20 points

+ Reasonableness of costs to deliver on expected services and complete deliverables

Application Instructions:

Applicants should submit proposals to [email protected] by 11:59pm ET on October 25, 2021 and include “Invisible Children Online Communications Consultancy” in the subject line. Proposals should include:

+ Cover Letter

+ CV or Resume

+ Cost proposal, including estimated hours and rate or flat free

+ Three (3) examples of relevant past performance roles or projects/campaigns

+ Three (3) relevant content samples

+ Two (2) references familiar with the applicants work in online fundraising and communications. (Please note that Invisible Children intends to contact references for top applicants)

About Invisible Children:

Headquartered in Washington, D.C., Invisible Children is an international non-profit organization working to end violent conflict and exploitation facing the most isolated communities of central Africa. We partner with local visionaries in volatile conflict zones to build community-led initiatives and drive global policy change to end violent conflict and ensure communities have the safety they deserve. Currently, our programming is focused in the Democratic Republic of Congo (DRC), the Central African Republic (CAR), South Sudan, and Sudan.

When Invisible Children was founded in 2004, our primary aim was to hasten an end to the Lord’s Resistance Army (LRA) crisis in central Africa and support the lasting recovery of communities in the region targeted by the LRA and other armed groups. Over the course of 12 years working with remote communities across central Africa, we have contributed to significant progress in ending the LRA crisis, while refining and adapting our programs to address other drivers of violent conflict in the central Africa region. Invisible Children’s current work is developing innovative community-led solutions, conflict analysis, and advocacy aimed at ending violence conflict, supporting communities as they recover from the impacts of violence, and building local resilience. Since 2016, this has included the development of community-based initiatives and conflict analysis to address the intersection of human security and illicit wildlife trafficking in the region.