There is a strange and significant thing that happens when a slinky is dropped.
The bottom just hovers, in mid-air, until the impact from above forces it to move.


From the first letting go, the bottom was always destined to move.


KONY 2012 was the start of an experiment about what our generation is capable of, and it’s not over yet. How we finish will determine where international justice will fall from here.

Whether you lead or you follow, eventually everyone will have to MOVE.

Thanks to our friends at Radiolab who let us in on the slinky secret.