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February 17, 2014

by Emma Williamson

Invisible Children wins $5,000 via LiveCharity

Valentines day was a blast in the office this year. We exchanged Valentines, ate goodies, and won $5,000 from a livecharity contest. What a day! Livecharity is a digital advertising company that utilizes an individual’s internet preferences in order to generate revenue (In layman’s terms: it gives you better advertisements). It then donates half of that […]

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July 30, 2013

by Katie Back

Why I think “liking” is helping

Every morning at 9:15 a reminder sounds on my phone: “Stop. Take 30 seconds. Why are you here?” By this time, I am caffeinated and rattling off 140 character bites to supporters and haters (motivators). I pause and think of the day ahead: tweets, comments, and Instagrams all purposely crafted to mobilize global citizens to bring […]

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April 9, 2013

by Juan Frausto

Results from social activism // a statistical recap

One would think using social platforms to propel social progress would be second nature to a culture where social media is becoming the primary way to connect with people. With the success of the recent Human Rights Campaign avatar takeover–which caused Facebook to see a 120% increase in profile photo updates– and as we’ve seen through the impact […]

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