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March 22, 2013

by Juan Frausto

Imposition | an audiovisual experience

Concerts are usually experienced in the masses but even in the largest of crowds, every audience member has a unique experience– the true beauty behind live music. In their second project together, musician Edisonnoside and visual artist Daniel Schwartz have clashed music and light projection together to recreate the concert experience in Imposition. What began as […]

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September 18, 2012

by Juan Frausto

Major Tom to Ground Control

Insomniac Events: (in·som·ni·ac e·vents) noun— A production company that amplifies concerts and music festivals with state-of-the-art lighting design, interactive circus and theatrical performances, and audience participation. Ground Control: (ground con·trol) noun— A volunteer program founded by individuals who believe in the beauty and power of helping others stay happy, healthy, and hydrated at Insomniac’s music and art festivals. […]

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August 29, 2012

by Juan Frausto

Raising your voice

Five million people. That’s the amount of registered voters Rock the Vote has empowered to make their voice count. Sure, we might remember the organization for making awesome election commercials on MTV, but no matter the strategy, its message has been heard. Although the non-profit has expanded to encompass many aspects of pop culture, music is still the force behind Rock the […]

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