In 2011, an artist from France named JR (#nolastname #mysterious) was selected for the Ted Prize and awarded $100,000 for a global art project called The Inside Out Project. JR takes photos of people across the globe in their “true face”, and with the help of wheat paste, posts these photos in bizarre places. Since 2011, more than 75,000 photos have been posted in over 5,000 locations. Anyone is able to get involved, and JR’s outlook on the project makes it almost impossible to resist. Now that’s what we call a movement.

“I wish for you to stand up for what you care about by participating in a global art project, and together we’ll turn the world…INSIDE OUT.”

– JR

Check out this video to dive a bit deeper into JR’s work and the movement that is intriguing people from every corner of the map.

(Photo Credit: TED Blog and 99U)