Being an avid concert goer, a music enthusiast, and having been to my share of festivals that go from dusk to dawn (I think they call those raves), there’s nothing more exciting to me than innovation in live music experiences.

In November, London’s Flat Iron Square was taken over by ML Studio’s Marcus Lyall as he clashed physical and digital worlds together and transformed everyday surfaces and objects into an all encompassing concert experience. In collaboration for Nokia’s Lumia phone launch, ML Studio and deadmau5 worked together to create an immersible music environment that would sync to music conducted by deadmau5 himself.

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Nokia And Deadmau5 Light Up London With 'This Is Lumia'

There was no holding back. Everything from street lights, windows, trees, fruit stands, and even parked cars became light structures and woven into the visual dance party. To round out the interactive night, the show also added in some planned theatrics including angry residents “calling-in” noise complaints in the lit widows and disco balls on forklifts.

With the idea of having every audience member experience something different, the artists used both lighting and projection visuals running off of animations rather than light programming to ensure no corner of the square was left without synced lights.

ML Studio

Nokia And Deadmau5 Light Up London With 'This Is Lumia'

Cue the dance music and don’t forget the strobe lights.

– Juan Frausto

(Photo credit: ML Studio, Creators Project)