One year later // KONY 2012 & infographics

As an avid sports fan, I love statistics. I can break down an NBA box score faster than you can Kareem Abdul Jabbar, so when KONY 2012 went viral a year ago this week, I couldn’t help but head straight to the stats.

What KONY 2012 accomplished was unprecedented. Most of us know the biggest stat – 100 million views in 6 days, but there were many factors in KONY 2012 going viral including the Oprah effect. The film had 66,000 views on March 5th. When Oprah tweeted about the film to her 10 million followers the next day, the view count skyrocketed to 9 million. Did we mention how much we love Oprah? In addition to the incredible  Invisible Children’s Facebook likes jumped from a humble 5,000 to a staggering 3.17 million.

Here are three of the best info graphics to come out during KONY 2012:

Join us as we move forward and continue to work towards bringing a permanent end to the violence of Joseph Kony and the LRA. Visit our website to learn how you can become a member of the Fourth Estate and join thousands of others in the fight for international justice.

(Photo credits: 2, 3)