After hosting a successful interactive music installation at SXSW, Sonos is at it again, clashing the digital world with minimalist art in it’s museum exhibit, Playground Deconstructed. Designed by Aramique, Red Paper Heart, and Fake love, the exhibit brings art to life through visualizing sound as an immersible music video.
To sum it up: the photo below + moving visuals. Quick, someone buy me a flight to New York.
Using five detached walls suspended above a reflective floor, projectors above each wall single out portions of the 27 1-inch wide white lines painted on the walls– completing the experience. Visitors select any song of their choice and the visuals expand out from a Sonos Playbar speaker while an Xbox Kinect maps projections. Amping up the creative factor, the exhibit is fully interactive with participants controlling the animations with their movements. Given it’s tech-heavy setup, the exhibit presents a very organic and simplistic visualization of music. Designer Aramique makes it clear that was the intention, saying:
I wanted all technology to disappear and for people to feel like they are inside a physical materialization of the song they picked. Not only inside the song but also in control of it.
The minimalist line drawings of Sol LeWitt sparked the idea of “flooding” a room with sound for a reactive video. Enter Red Paper Heart and Fake Love who pushed the initial inspiration for the project into the digital world, structuring the animation and software behind the installation. For its current run at the Museum of The Moving Image, the artists were give a room double the size used at SXSW, optimizing the potential for visuals but limiting the original layout from SXSW. then came deconstructing the playground.
I’ve been waiting for an exhibit like this my whole life. Alright, that’s a stretch, maybe like 6 years.
Through the innovation of four different ventures, Sonos Playground Deconstructed came to life. This summer, we’re partnering with more than 30 social good organizations at our second-annual Fourth Estate Leadership Summit to interact with 1,4000 activists. By bringing innovators and activists together at this conference, we will discuss our global role in international humanitarian efforts. We’re setting a precedent on how society responds to conflicts across the world. Join us August 8-11 at UCLA for the four-day conference.
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