As part of our Fourth Estate Leadership Summit this August, we’re partnering with more than 40 top social brands to be part of our Common Good Exchange so that participants can interact and meet the people behind forward-thinking organizations.
We’re excited to welcome the Keep a Breast Foundation’s Non-Toxic Revolution to the Summit.
In 1999, the founder of the Keep A Breast Foundation (KAB), Shaney jo Darden, sought out inspiration to raise awareness about breast cancer after a friend and fellow artist was diagnosed with the disease. After seeing a lack of creative energy in charities that were mostly targeted toward an older demographic, she attempted to connect a younger generation of women with information about breast cancer.
Since it’s initial launch, KAB has successfully opened a dialogue with youth about breast cancer through multi-faceted artist partnerships and programs such as it’s ‘I Love Boobies‘ merchandise, traveling education booths, grants and it’s prevention program, Non Toxic Revolution.
Staying true to KAB’s mission, Non Toxic Revolution’s (NTR) goal is to educate and inspire a generation to “revolt against the dangers of toxic chemicals in their environment and food supply.” Research shows that these chemicals are common cancer-causing toxins, so NTR provides a proactive approach to lowering cancer risk by giving people tips on how to maintain long-term health and educate them with alternative ways to lessen our society’s dependence on hazardous products.
At its very beginnings, art and simplicity were key factors to the development of the program and because of that they teamed up with Shepard Fairey to develop the vision behind the campaign. Naturally, this led to an eight-city street art campaign.
Over the past years, Non Toxic Revolution has been fostering a unique approach to showcasing society’s environmental impact through art and education, and on August 8-11 we will connect their vision with thousands of activists at our Fourth Estate Leadership Summit. “Join the revolution” and apply to attend the summit HERE.
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