It feels like it’s been months, but just three weeks ago I was working as an intern in IC’s Comm Dept, throwing out ideas and strategizing for whatever grand idea they had up their sleeve. For the past 10 months or so, I worked as the social media intern and immersed myself in communication strategy and learned how fast an initial idea can grow to be a full-on campaign. How this experience led me to be one of IC’s Warped Tour Roadies this summer, I’m not entirely sure. But I’m guessing it has to do with my passion/addiction for music and live event logistics.
Before I ever thought about interning at IC, my dream was to be on the communications side of music festivals. Luckily, a couple years back an opportunity to volunteer for Insomniac Events’ program Ground Control came up. Five festivals later, I was asked to help manage the program at Nocturnal Texas and EDC. In the weeks following the festivals, the opportunity to continue on as a manager came up. And no joke, the following day, I was offered the social media internship at IC. Naturally, I had to do both. Two weeks later, I packed my bags and moved to San Diego.
So, while I was strengthening my knowledge of social media and comm strategy at IC, I was gaining production experience at Insomniac while contributing to the development of its guest services department through social media and the introduction of its logistic-based Night Owl volunteer program. What better way to round out my year at IC than to hit the road and bring my two worlds together as an IC roadie on Warped Tour.
Kicking off in Seattle, the tour will hit 41 cities in the United States and Canada. Similar to an amplified version of our national tour Roadies, I’ll be working with my teammate Stesha to raise awareness of LRA atrocities and IC’s contribution to the progress in LRA-affected regions through the power of music.
If coming to support IC wasn’t enough of a reason to make it out to a stop near you, expect exclusive IC merchandise (which all looks awesome) to be sold at our tent. We also partnered with Epitaph Records to present artist signings at various stops throughout the tour. Stay tuned to our IC Music on Twitter (@invisible_music) for details on the signings.
Also, it wouldn’t be an IC music tour without a photo booth, so, in collaboration with Epitaph, we’re hosting an AmigoBooth to capture everything that goes down. We’re planning on making it one for the books.
More blogs, photos, and videos to come.
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